Cost of Living December 2023

This is the latest edition of the Google Trends newsletter, with a focus today on the cost of living.

Cost of Living

Explore the data >>

  • “why are eggs so expensive” was the top trending “why…” searched in the US in 2023

  • In 2023, the top “why is…so expensive” in 68 countries is for food & drink and in 30 countries, the top “expensive” search is for appliances & technology

  • Search interest in “dupes” is currently at an all time high in the US; slippers and perfume are the top searched categories of “dupes” over the past week

  • The top 5 US states searching “cost of living raise” over the past year are all in the south; Louisiana and Kentucky are the top two

Trending food and drink “why is/are…so expensive”

past month, US

  1. Why are scallops so expensive?

  2. Why is lamb so expensive?

  3. Why are McDonald’s fries so expensive?

  4. Why is cardamom so expensive?

  5. Why are cherries so expensive?

Top searched “is/are…more expensive now”

past month, US

  1. Is college more expensive now?

  2. Are flights more expensive now?

  3. Are cars more expensive now?

  4. Is life more expensive now?

  5. Are houses more expensive now?


  • Deflation is currently being searched at a 7-year high in the US with “disinflation vs deflation” nearly doubling over the past week

  • Carbonated drink and sandwich are the top trending non-branded items searched with shrinkflation over the past year in the US

GRAPH: “inflation calculator” is currently being searched more than ever in the US this month

Most searched “price of … in 2003”

past month, US

  1. Gold

  2. Chocolate chip cookies

  3. Pizza

  4. Fruit

  5. Gallon of gas

GRAPH: Search interest in shrinkflation has reached its second highest point this year in the US with the first being in 2022

Top searched “are … smaller now”

past month, US

  1. Are Hershey Kisses smaller now?

  2. Are Pringles smaller now?

  3. Are Oreos smaller now?

  4. Are Twix smaller now?

  5. Are Chipotle burritos smaller now?

Jenny Lee

Lead Google Trends Analyst


With Katie Seaton

Published December 18, 2023

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