Lunar New Year February 2024

This is the latest edition of the Google Trends newsletter, with a focus today on Lunar New Year.

Daily Quiz 

What was the top “how to make” search in the US in the past week:

“How to make rice” or “how to make bread”?


Lunar New Year 🐉

  • South Korea is the top region searching for Lunar New Year over the past week, followed by Singapore and Australia

  • Worldwide search interest in“新 鈔 atm” (Google Translate: “new banknote atm”) increased +450% and “新 鈔” (Google Translate: “new banknote”) is currently at a record high

  • In the US, the top searched red envelope design are dragons followed by Hello Kitty over the past week with “is it bad luck to reuse red envelopes” increasing +180%

Most searched “why do you … on lunar new years” superstitions

past week, global

  1. Clean your house

  2. Get red envelopes

  3. Eat noodles

  4. Put oranges on your bed

  5. Give two mandarin oranges

Most searched Lunar New Year definitions

past week, global

  1. Xin nian hao

  2. Abundance

  3. Prosperity

  4. Auspicious

Top questions on red envelopes

past week, global

  1. What to put in red envelopes besides money?

  2. Where to buy red envelopes?

  3. Who gets red envelopes?

  4. Who gives red envelopes?

  5. Is it bad luck to reuse red envelopes?

MAP: Top Lunar New Year traditions broken down by state

 

Daily Quiz Answer

% of both topics search interest combined

Answer: how to make rice

Jenny Lee

Lead Google Trends Analyst

With Sabrina Elfarra

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