This is the latest edition of the Google Trends newsletter, with a focus today on in vitro fertilization.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz

Which zodiac season is more searched in the past year, US?

Pisces season or Gemini season?


All data based on the US unless otherwise stated

  • IVF is more searched now than at any time in Google Trends history


  • The top trending explained over the past week is “IVF ruling explained” with Alabama being the top state searching for it

  • Over the past week, the top trending topic searched with Roe v Wade is in vitro fertilization

  • what is an embryo” increased +600% over the past week and “what is IVF” increased +850%; Alabama is the top state searching both

  • Donald Trump and Tommy Tuberville are the top trending people searched with “…on IVF” over the past week

  • In vitro fertilization is the top trending topic searched with “stance” over the past week

IVF-related searches that are currently at all time highs

Top questions about IVF

past week, US

  1. What is IVF?

  2. How does IVF work?

  3. What is an embryo?

  4. How much does IVF cost?

  5. Why did Alabama stop IVF?

Top metro areas searching for IVF

Past week, US

  1. Birmingham AL

  2. Huntsville-Decatur (Florence) AL

  3. Montgomery (Selma) AL

  4. Mobile AL-Pensacola (Ft. Walton Beach) FL

  5. Dothan AL

  6. Columbus GA

  7. Charlottesville VA

  8. Washington DC (Hagerstown MD)

  9. Nashville TN

  10. Charleston SC

Reproductive Health

All data based on the US unless otherwise stated

  • Fertility is currently being searched more than ever before, and total fertility rate reached an all time high in the last 6 months

  • HIV/AIDS activist, Hydeia Broadbent is the top trending person searched with reproductive health over the past three months; Broadbent passed away on February 20, 2024

  • The Beaumont-Port Arthur TX and Juneau AK metro areas are the top metro areas searching fertility clinic over the last year

  • Menopause is among the top three trending sexual and reproductive health search topics over the past month

  • ivf” and “vasectomy” are the top searched reproductive health-related procedures over the past month

  • hpv vaccines” is the top trending reproductive health-related vaccine searched in the past month

MAP: Alaska is the only state searching total fertility rate over birth rate in the past year

Top trending “does…affect fertility”

past year, US

  1. Does semaglutide affect fertility?

  2. Does Stevia affect fertility?

  3. Does Zyn affect fertility?

  4. Does tren affect fertility?

  5. Does being on birth control long term affect fertility?

Top trending “symptoms of…” related to reproductive health

past month, US

  1. Symptoms of an ovarian cyst rupture

  2. Symptoms of high blood pressure during pregnancy

  3. Symptoms of ovarian cysts

  4. Symptoms of high estrogen

  5. Symptoms of endometritis

Daily Quiz Answer

% of both topics search interest combined

Simon Rogers

Data Editor, Google


With Katie Seaton

IVF & Reproductive Health.

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