Plant-Based Food & Drink 2024

This is the latest edition of the Google Trends newsletter, with a focus today on plant-based food and drink.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz 

Which is more searched in the US over the last month:

plant based dog food or plant based baby formula?


Plant-Based Food & Drink

GRAPH: Search interest in oat milk overtook that of soy milk in January 2020 and has remained higher ever since

Top trending “is/are…plant based”

past week, US

  1. Are oats plant based?

  2. Is avocado oil plant based?

  3. Is Red Bull plant based?

  4. is Splenda plant based?

  5. Is yuca plant based?

Top trending plant-based recipes

past year, US

  1. Kimchi

  2. Pancakes

  3. Chickpea salad

  4. Hot dog

  5. Chickpea pasta

Top searched plant-based items

past year, US

  1. Protein powder

  2. Butter

  3. Milk

  4. Chicken

  5. Cheese

Top international cuisines searched with plant-based diet

past year, US

  1. Mediterranean

  2. Italian

  3. Mexican

  4. Indian

  5. Thai


Daily Quiz Answer

% of both topics search interest combined

Simon Rogers

Data Editor, Google

@smfrogers

with Katie Seaton

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