Fashion Month Round-Up. March 2024

This is the latest edition of the Google Trends newsletter, with a focus today on Fashion Month.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz

Which Fashion Week was searched more in Denmark in the past month?

Paris Fashion Week or Copenhagen Fashion Week?


Fashion Week

  • Street style is the top trending topic searched with fashion in the US in the past 12 months

  • Coquette aesthetic is the top trending aesthetic searched in the past month and “coquette dress” searches reached an all-time high in February 2024 in the US

  • Ashanti was the top trending person searched with Fashion Week and Balmain was the top trending designer brand in the past month

  • Max Mara coat is the top trending apparel search query in the Fashion & Style category in the past month

Big Four fashion weeks, ranked

past month, global

  1. Paris Fashion Week

  2. Milan Fashion Week

  3. New York Fashion Week

  4. London Fashion Week

Top trending fashion week shows

past month, global

  1. Louis Vuitton

  2. Lacoste

  3. Alexander McQueen

  4. Valentino

  5. Balenciaga

Top trending fashion week looks

past month, global

  1. Nude look

  2. Leather jacket street style

  3. Western

  4. Linen

  5. Layered gold chains

Top trending fashion week brands and designers*

past month, global

  1. Louis Vuitton

  2. Victoria Beckham

  3. Givenchy

  4. Valentino

  5. Chanel

Top trending fashion week attendees and models*

Past month, global

  1. Bianca Censori

  2. Damso

  3. Olivia Wilde

  4. Sam Smith

  5. Karina

*Data includes searches for all fashion weeks

Top searched fashion styles

Past month, global

  1. Acubi

  2. 70s

  3. Boho

  4. Italian

  5. 1990s

MAP: Most Searched Fashion Weeks by state (past month)


Daily Quiz Answer

% of both topics search interest combined

Answer: Paris Fashion Week

Simon Rogers

Data Editor, Google

@smfrogers

With Sabrina Elfarra

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