This is the latest edition of the Google Trends newsletter, with a focus today on books and reading.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.
Daily Quiz
Which literary genre is more searched in the US since 2004:
Fantasy Fiction or Historical Fiction?
Reading
all insights are for US unless otherwise stated
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Miniature book and “mini bookshelf” reached 15 year highs at the end of 2023
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In the past year, audiobook is searched 2x more than ebook
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“reading journal” reached a 15 year high in January and “a clockwork reader reading journal” is the top trending related search in the past week
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Boox Leaf2 7 inch E-Reader and Sony Reader are the top trending e-readers over the past year
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Search interest in “book embosser” reached a record high in December 2023
GRAPH: Search interest in “thriller books” not only surpassed “adventure books” in 2020 but reached a record high in January 2020
Top trending “books about…”
past month, US
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Books about Griselda Blanco
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Books about the industrial revolution
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Books about kobe bryant
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Books about transportation
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Books about cats for adults
Top trending audiobooks
past month, US
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Every Night Has A Dawn
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Their Eyes Were Watching God
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Out of the Silent Planet
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The Great Gatsby
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A Court of Frost and Starlight
Book Clubs
all insights are for US unless otherwise stated
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“silent book club” reached a 15 year high last month, and is the top trending type of “book club” over the past week
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Sarah J. Maas and Ann Patchett are the top trending authors searched with book club over the past month
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People searching book club over the past year are also searching “how to make friends as an adult” and “charcuterie board”
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Generation Z and Millennials are the top generations searched with book club over the past month
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“book club outfits” is the top trending book club search over the past week
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Search interest in “book club bar” more than tripled over the past year and “mcnally jackson” is the top trending related place
Top trending “…book club questions”
past month, US
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First Lie Wins book club questions
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The People We Keep book club questions
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Crow Mary book club questions
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Tomorrow, and Tomorrow, and Tomorrow book club questions
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The Push book club questions
Top celebrity book clubs
past month, US
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Reese Witherspoon
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Jenna Bush Hager
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Oprah
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Kaia Gerber
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Dolly Parton
Top trending book club genres
past year, US
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Christian
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Science fiction
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Horror
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Nonfiction
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Romance
Daily Quiz Answer
% of both topics search interest combined
Jenny Lee
Lead Google Trends Analyst
with Katie Seaton
