This is the latest edition of the Google Trends newsletter, with a focus today on coffee and tea trends.
Daily Quiz
Which coffee beverage was searched more globally in the past month?
Latte or cappuccino?
Coffee
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Coffee is the most searched drink of all time, worldwide, and US search interest reached an all time high in December 2023
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Searches for “latte perfume” rose +2,500% over the past year in the US, with New Jersey searching it the most
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Latte art reached an all time high in January 2024 in the US, and “cinnamon pen”, a latte art pen, is a breakout search over the past week
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“bacon flavored coffee” is the top trending “…flavored coffee” and “coffee flavored cereal” is the top trending “coffee flavored…” over the past week, US
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“iced coffee tasting” is the top trending “tasting” search over the past month in the US; three of the top five metro areas searching it are in Ohio
MAP: The Pacific Northwest and Colorado are searching cold brew over iced coffee in the past year
Top trending latte art
past week, US
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Cat
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Unicorn
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Fern
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Cherry blossom
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Dragon
Top trending cafe lattes
past month, US
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Korean hazelnut latte
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Charcoal latte
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Miel latte
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Dumpling latte
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Mazapan latte
Top trending “coffee with…” ingredients
past month, US
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Coffee with olive oil
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Coffee with steamed milk
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Coffee with protein shake
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Coffee with cocoa powder
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Coffee with evaporated milk
Tea
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US Search interest in tea has reached an all time high in twice in the past three months
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Earl Grey tea hit an all-time high in the US in January of 2024, and Wyoming is the only state searching it over black tea in the past month
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“tea martini” is the top trending tea drink, and spiked +450% over the past week in the US
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“heart shaped tea bags” and “ramen tea bag” are breakout searches over the past month in the US
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“greek mountain tea benefits” and “palo azul tea benefits” are the top trending “…tea benefits” searches over the past month, US
MAP: East and west coast US states are searching Thai tea over Sweet tea in the past year
Top trending tea lattes
past month, US
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Vanilla matcha latte
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Earl Grey latte
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Matcha tea latte recipe
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London fog tea latte
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Dirty matcha latte
MAP: Chai vs. matcha searches in the past 30 days
Top trending “is tea good for…”
past year, US
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Is tea good for headaches?
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Is tea good for working out?
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Is tea good for diverticulitis?
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Is tea good for strep?
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Is tea good for hangovers?
Top trending “tea bags for…”
past year, US
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Tea bags for cold water
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Tea bags for self tanning
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Tea bags for skin care
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Tea bags for pink eyes
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Tea bags for under eye bags
Daily Quiz Answer
% of both topics search interest combined
Answer: Latte
Simon Rogers
Data Editor, Google
@smfrogers
With Katie Seaton and Sabrina Elfarra
