This is the latest edition of the Google Trends newsletter, with a focus today on the cost of living.
Cost of Living
Explore the data >>
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“why are eggs so expensive” was the top trending “why…” searched in the US in 2023
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In 2023, the top “why is…so expensive” in 68 countries is for food & drink and in 30 countries, the top “expensive” search is for appliances & technology
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Search interest in “dupes” is currently at an all time high in the US; slippers and perfume are the top searched categories of “dupes” over the past week
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The top 5 US states searching “cost of living raise” over the past year are all in the south; Louisiana and Kentucky are the top two
Trending food and drink “why is/are…so expensive”
past month, US
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Why are scallops so expensive?
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Why is lamb so expensive?
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Why are McDonald’s fries so expensive?
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Why is cardamom so expensive?
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Why are cherries so expensive?
Top searched “is/are…more expensive now”
past month, US
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Is college more expensive now?
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Are flights more expensive now?
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Are cars more expensive now?
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Is life more expensive now?
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Are houses more expensive now?
-flation
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Deflation is currently being searched at a 7-year high in the US with “disinflation vs deflation” nearly doubling over the past week
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Carbonated drink and sandwich are the top trending non-branded items searched with shrinkflation over the past year in the US
GRAPH: “inflation calculator” is currently being searched more than ever in the US this month
Most searched “price of … in 2003”
past month, US
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Gold
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Chocolate chip cookies
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Pizza
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Fruit
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Gallon of gas
GRAPH: Search interest in shrinkflation has reached its second highest point this year in the US with the first being in 2022
Top searched “are … smaller now”
past month, US
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Are Hershey Kisses smaller now?
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Are Pringles smaller now?
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Are Oreos smaller now?
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Are Twix smaller now?
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Are Chipotle burritos smaller now?
Jenny Lee
Lead Google Trends Analyst
With Katie Seaton
Published December 18, 2023
