Electricity • Cold Temperatures • January2024

This is the latest edition of the Google Trends newsletter, with a focus today on electricity and cold temperatures.

Electricity

  • “how to reduce your electric bill” is up +250% and “how to lower electric bill in winter” more than doubled over the past week, US

  • Over the past week, Oregon is the top state searching for electric generators and “battery powered

  • “does a gas furnace use electricity” is up +950% over the past week, and is the top trending “does…use electricity”

  • Oregon is the second top state searching for both electricity and solar installation over the past week in the US

MAP: Maine and Alaska are the only US states searching “electric bill” over “water bill” in the past month

Most searched “how much electricity does … use”

past week, US

  1. Space heater

  2. TV

  3. Refrigerator

  4. Gas furnace

  5. Electric blanket

Trending “… without electricity” questions

past week, US

  1. How to keep water trough from freezing without electricity

  2. How to keep cats warm without electricity

  3. How to heat a chicken coop without electricity

  4. How to warm your house without electricity

  5. How to keep a dog house warm without electricity

Cold temperatures

  • “how to keep dogs feet warm in snow” is a breakout search

  • Search interest in “hypothermia symptoms” has nearly tripled over the past week in the US

  • “how fast can you get frostbite” is the top trending “how fast” search in the US over the past week

  • Negative temperature is currently being searched more than ever in the US; the top 4 metro areas searching it over the past week are in Montana

  • US searches for “use oven to heat house” and “boiling water to heat house” have increased over +600% in the past week

GRAPH: “why am I so cold” is currently being searched at a record high this month

Freezing related searches that have reached an all-time high this month

  • Freezing rain

  • Freezing temperatures

  • Freezing cold

  • Freezing pipes

Top trending “can…freeze”

past week, US

  1. Can drain pipes freeze?

  2. Can water freeze in mid air?

  3. Can a toilet freeze in cold weather?

  4. Can propane freeze outside?

  5. Can gas freeze in the winter?

Top trending “is it safe to…in negative temperatures”

past week, US

  1. Is it safe to drive your car in negative temperatures?

  2. Is it safe to travel in negative temperatures?

  3. Is it safe to use the dishwasher in negative temperatures?

  4. Is it safe to fly in negative temperatures?

  5. Is it safe to get gas in negative temperatures?

Daily Quiz Answer

% of both topics search interest combined

Answer: window insulation

Jenny Lee

Lead Google Trends Analyst

With Sabrina Elfarra and Katie Seaton

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