This is the latest edition of the Google Trends newsletter, with a focus today on fall beauty trends.

Nails
October 2023, US

“Orange glitter nails” increased 200%

Give your nails a makeover with these Orange Nails With Silver Glitter design ideas, creating the perfect manicure for any occasion! Discover 9 different nail design tips to keep your nails looking glamorous. From simple to extravagant, find all the latest Orange trends and nail hacks to inspire your next manicure.

“Plaid nail designs” was a breakout search

You can opt for maximalist plaid French tips or keep things simple with a single plaid accent nail. Need some more inspo? Ahead, we’ve rounded up 15 plaid nail ideas you’ll want to recreate year-round.

Searches for “ballerina nails,” also known as “coffin nails” spiked 170% this past month

Trending nail colors

Black nails

Black chrome nails

Matte black nails

Burnt orange

Maroon

Hair
October 2023, US

“Anime bangs haircut” increased +250%

If you don’t feel like dressing up as a zombie or werewolf for Halloween, try anime and character looks. Anime hairstyles can range from cute pigtails to quirky updos and bold hair colors. They might even make you feel nostalgic, especially when you’re getting inspiration from an anime you loved as a child. If anime isn’t your thing, you can also impersonate your favorite movie characters or celebrities.

“partial highlights vs full highlights” more than doubled

Partial highlights are a subtle way to inject dimension and shine into your hair color. Here’s what you need to know about the technique, plus easy care tips and photo inspo.

Search interest in “hair oil” reached a record high

Trending “ … hair with … highlights”

Brown hair with honey highlights

Black hair with gray highlights

Dark hair with light brown highlights

Black hair with caramel highlights

Black hair with partial highlights

Makeup
October 2023, US

Searches for “best eyeliner for beginners” rose 550% in the past month

10 Eyeliner Tips for Beginners, Straight From the Pros

“Gothic eye makeup” rose 400% in the past month

Do you want to create a unique, avant-garde, and dramatic look for your eyes? Mastering the art of Gothic eye makeup might seem a little intimidating at first, but you only have to get a few techniques right to nail this makeup look. There are endless tutorials available online that will help you learn this grunge makeup art. Once you have learned how to pick the right eyeshadow colors and apply smokey eyeshadow and eyeliner, you will be all set to show off your Gothic eye makeup.

Trending lip products

Lip oil

Lip mask

Lip gloss

Lip plumper

Lip tint

Trending eye makeup color

Gold eye shadow

blue glitter eyeshadow

black eye shadow

purple eyeshadow palette

orange eyeshadow