This is the latest edition of the Google Trends newsletter, with a focus today on the holidays.
Food and Drinks
Link to the map >>
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“christmas morning casserole” and “christmas morning quiche” have both more than doubled over the past week, US
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“holiday vegetable side dishes” increased +190%
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“jack frost cocktail recipe” is up 200% and “sugar cookie martini” nearly tripled
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Search interest in “holiday mocktails” are currently being searched at a record high this month
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Sleigh and Among Us are the top trending cookie cutter shapes over the past week, US
GRAPH: Search interest in charcuterie has been on the rise since 2016 and spikes every December in the US
Trending holiday drinks
past week, US
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White Christmas margarita
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Poinsettia
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Cranberry martini
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Peppermint martini
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Gingerbread martini
Trending Christmas tree recipes
past week, US
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Christmas tree dip
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Christmas tree rice krispies
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Christmas tree cheese ball
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Christmas tree cheese bites
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Christmas tree pull apart bread
Holiday food and drinks through maps
past week, US
Celebrations and Giving
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Search interest white elephant and secret santa spike every December in the US and this year, it’s being searched more than ever. The US is also the only country searching for white elephant more than secret santa
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“holidays out of office message” increased +400% over the past week, US
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Search interest in “beige christmas” is currently at an all-time high in the US
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Toy drives spike every December in the US and this year, it’s being searched more than ever
Most searched “where to donate …” for the holidays
past week, US
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Greeting cards
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Books
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Blankets
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Treats
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Used stuffed animals
Top questions about Santa
past week, US
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Is Santa real?
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How many reindeers does Santa have?
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How old is Santa?
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What is Santa’s phone number?
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Where is Santa right now?
Trends Story Page: Winter Holidays 2023
Holidays 2023 Trends Story Page >>
Trends Daily Quiz Answer
% of both topics search interest combined
Answer: Christmas lights
Jenny Lee
Lead Google Trends Analyst
With Sabrina Elfarra
Published December 20, 2023
