This is the latest edition of the Google Trends newsletter, with a focus today on Lunar New Year.
Daily Quiz
What was the top “how to make” search in the US in the past week:
“How to make rice” or “how to make bread”?
Lunar New Year
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South Korea is the top region searching for Lunar New Year over the past week, followed by Singapore and Australia
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Worldwide search interest in“新 鈔 atm” (Google Translate: “new banknote atm”) increased +450% and “新 鈔” (Google Translate: “new banknote”) is currently at a record high
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In the US, the top searched red envelope design are dragons followed by Hello Kitty over the past week with “is it bad luck to reuse red envelopes” increasing +180%
Most searched “why do you … on lunar new years” superstitions
past week, global
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Clean your house
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Get red envelopes
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Eat noodles
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Put oranges on your bed
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Give two mandarin oranges
Most searched Lunar New Year definitions
past week, global
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Xin nian hao
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福
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Abundance
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Prosperity
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Auspicious
Top questions on red envelopes
past week, global
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What to put in red envelopes besides money?
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Where to buy red envelopes?
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Who gets red envelopes?
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Who gives red envelopes?
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Is it bad luck to reuse red envelopes?
MAP: Top Lunar New Year traditions broken down by state
Daily Quiz Answer
% of both topics search interest combined
Answer: how to make rice
Jenny Lee
Lead Google Trends Analyst
With Sabrina Elfarra