This is the latest edition of the Google Trends newsletter, with a focus today on the NFL Divisional Round.

NFL Divisional Round

• The top trending topic related to the NFL Divisional Round over the past week in the US is 49ers-Packers rivalry

• Searches for “coldest games in nfl history” spiked +900% in the US over the past week

• Wisconsin is the top US state searching for the NFL Divisional Round over the past week, followed by Kansas and Maryland

• “wild card nfl explained” increased +180% in the US over the past week

• “what does be love on nfl helmets mean” is a breakout search in the US over the past week

MAP: Search interest in Divisional Round teams by county

MAP: Search interest in Divisional Round matchups by state

CHART: Search interest in “what does … mean” in American football reached an all-time high in the US this NFL season

Top searched Divisional Round players

since Super Wild Card Weekend ended, US

1. Travis Kelce (TE – Kansas City Chiefs)

2. Patrick Mahomes (QB – Kansas City Chiefs)

3. Josh Allen (QB – Buffalo Bills)

4. CJ Stroud (QB – Houston Texans)

5. Baker Mayfield (QB – Tampa Bay Buccaneers)

6. Jordan Love (QB – Green Bay Packers)

7. Lamar Jackson (QB – Baltimore Ravens)

8. Brock Purdy (QB – San Francisco 49ers)

9. Jared Goff (QB – Detroit Lions)

10. Christian McCaffrey (RB – San Francisco 49ers)

Top searched “what does … mean” in American football

during the NFL regular season, US

1. what does tot mean in football

2. what does ir mean in football

3. what does pf mean in football

4. what does db mean in football

5. what does ath mean in football

6. what does offsides mean in football

7. what does pup mean in football

8. what does pct mean in football

9. what does dnp mean in football

10. what does play action mean in football

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Daily Quiz Answer

% of both topics search interest combined

Answer: dolphins vs chiefs

Annanya Raghavan

Sports Trends Fanalyst

with Katie Seaton