This is the latest edition of the Google Trends newsletter, with a focus today on theories and the polar vortex.
Theories
All data is based on the US unless otherwise stated
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In spite of “shoe theory” spiking over +350% in the past month, searches for shoes in the gift category reached an all time high in December
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“burnt toast theory” and “toothpaste color theory” are the top trending theories in the past week
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“burnt toast theory” is currently being searched more than ever, and became a breakout search the night of the Alaska Airlines door plug incident
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“…theory explained” reached an all time high in 2023, and the “invisible string” theory is the top trending related search over the past 3 months
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“stakeholder theory” is the top trending theory searched worldwide over the past year; all of the top 5 countries searching it are in Africa
Top TikTok theories
past month, US
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Shoe theory
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Red lamp theory
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Red nail theory
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Orange peel theory
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Pomegranate theory
Top trending relationship theories
past year, US
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Bird theory
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April theory
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March theory
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Orange peel theory
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Pickle theory
Polar Vortex
All data is based on the US unless otherwise stated
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“trampoline stakes” are up +850% over the past day and are being searched for the most in southern states
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“is it safe to shower during a thunderstorm” and “is it safe to drive in high winds” are the top trending “is it safe…” searches in the past day
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Coastal flood and gale warning are currently being searched more than ever before
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Search interest in “is tomorrow a snow day” spiked over +1,300% and “snow day calculator” more than tripled over the past day
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“camping stove” and “battery powered heater” are the top trending items searched with “storm preparedness checklist” over the past day
MAP: A group of states on the east coast are searching coastal flood warning over tornado and winter storm warning, while many of the southern states are searching tornado warning most over the past day
Top trending questions on polar vortexes
past week, US
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How long does a polar vortex last?
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What is the polar vortex doing right now?
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When is the polar vortex?
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When was the polar vortex in Michigan?
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What does the polar vortex mean for winter?
Top trending “how to prepare…” for weather
past day, US
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How to prepare for tornado
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How to prepare for power outage
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How to prepare for a hurricane
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How to prepare for a tsunami
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How to prepare for freeze in Texas
Daily Quiz Answer
% of both topics search interest combined
Jenny Lee
Lead Data Analyst, Google Trends
With Katie Seaton
