This is the latest edition of the Google Trends newsletter, with a focus today on Who TF Did I Marry and skin and hair care ingredients.

For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz 

Which skincare ingredient is more searched over the past month in the US?

beef tallow or snail mucin?

Who TF Did I Marry?

All data is US unless otherwise stated

 

• “john legend i think i met my wife” is the top trending John Legend lyrics search over the past day 

• The top trending search with summary is “who tf did i marry” with “who tf did i marry summary” increasing +4,450%, past week

• Search interest in arena football is at a record high this year with “arena football salary” being a breakout search over the past week

• “bmw x5 dark blue cognac interior” increased +3,100% and the “ford taurus” is up +300%, past week

• “pathological liar vs compulsive” quadrupled over the past week

• “private citizen meaning” increased +550% and “first three numbers of ssn” doubled, past week

MAP: Though flag football is historically searched much more than arena football, most states in the eastern US are searching arena football over flag football over the past day

Trending “Who TF Did I Marry” searches

past week, US

1. Legion

2. Arena football

3. Condiment company Georgia

4. BMW X5

5. Arena football salary

Breakout questions

past week, US

• How much does arena football pay?

• What condiment company is in Georgia?

• Why do pathological liars lie?

• What is an offshore account?

• What does earnest money mean when buying a house?

 

Skin and Hair Care Ingredients

All data is US unless otherwise stated

• Mucin and tallow are the top trending skin care ingredients over the past month

• “arrowroot powder” is the top trending powder “…for skin” over the past month

• “beef tallow benefits for skin” and “fenugreek benefits for skin” are the top trending “…benefits for skin” over the past month

• “raw batana oil for hair” and “aloe for hair” are the top trending ingredients “…for hair” over the past week

• Azelaic acid and collagen are the top trending ingredients searched with K-beauty over the past month

Top trending questions on snail mucin

past month, US

1. Is snail mucin safe for pregnancy?

2. Do I use retinol before or after snail mucin?

3. What is snail mucin made of?

4. When should you apply snail mucin?

5. How do they collect snail mucin?

Top trending “moisturizer with…”

past month, US

1. Moisturizer with retinol

2. Moisturizer with salicylic acid

3. Moisturizer with hyaluronic acid

4. Moisturizer with sunscreen

5. Moisturizer with collagen

Top trending ingredients “…for skin”

past year, US

1. Blue egyptian plant for skin

2. Beef tallow for skin

3. Liquid collagen for skin

4. Rice water for skin

5. Tamanu oil for skin

Top trending “shampoo with…”

past year, US

1. Shampoo with formaldehyde

2. Shampoo with tree oil

3. Shampoo with peppermint and rosemary

4. Shampoo with caffeine and saw palmetto

5. Shampoo with silica

 

Daily Quiz Answer

% of both topics search interest combined

Jenny Lee

Lead Google Trends Analyst

with Katie Seaton