his is the latest edition of the Google Trends newsletter, with a focus today on tipping culture and protein intake.
Tipping Culture
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Over the past month, the top searched “do you tip if …” is “if there is a service charge” followed by “if they add gratuity”, US
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“what is the standard tip percentage” has doubled over the past week, US
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The top trending “how much to tip” over the past week in the US is “a hairstylist” followed by “nail salon” and “movers”
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“do you tip for an oil change” is up +350% and “do you have to tip for takeout” +150%, past week, US
GRAPH: Search interest in “tipping culture” is currently at an all-time high in the US
Most searched services “asking for tips”
past month, US
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Self check out
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Drive thru
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Counter orders
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Gas station pump
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Car dealerships
Most searched “why do I have to tip …”
past month, US
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For takeout?
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A hairdresser?
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Everywhere?
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Before delivery?
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For people just doing their jobs?
Protein Intake
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“how much protein per day” and “protein calculator” are now being searched at a record high this month in the US
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“how much protein should i eat to lose weight” has nearly tripled over the past month, US
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“30 30 30 rule” increased +300% over the past month and “what is the 30 30 30 diet” nearly doubled
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“vegan protein sources” increased +110%, past month, US
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“vegetarian protein sources” more than doubled over the past month with cheese, yogurt and milk being the top trending related searches
Trending recipes searched with high protein
past month, US
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Hummus
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Turkey chili
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Meatballs
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Chicken noodle soup
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Quiche
Most searched “how does eating protein …”
past month, US
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Help you lose weight
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Burn fat
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Build muscle
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Help with milk production
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Enhance workout
Daily Quiz Answer
% of both topics search interest combined
Jenny Lee
Lead Google Trends Analyst