Chess and Board Games. April 2024

This is the latest edition of the Google Trends newsletter, with a focus today on chess and board games.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz

Which board-game related movie was searched more in the US in the past year?

Jumanji or Clue?

Chess & Board Games

  • Search interest in board games spike every Thanksgiving and Christmas in the US

  • dying light board game” is the top trending board game in the past 90 days in the US

  • Search interest in chess hit an all-time high globally in 2023

  • GRAPH: Searches for monopoly spiked above searches for chess in Octobers from 2007 to 2016 as people looked for related costumes

Top trending “how to play” (board games)

Past month, US

  1. Chess

  2. Checkers

  3. Mancala

  4. Mahjong

  5. Backgammon

Top chess questions

Past month, US

  1.  How to play chess

  2. How to become a chess grandmaster

  3. Who invented chess

  4. Is chess a sport

  5. When was chess invented

Top searched “board games for…”

Past month, US

  1. Kids

  2. Adults

  3. 2 people

  4. 5 year olds

  5. Couples

MAP: searches for chess pieces: pawn, queen, king, knight over the past month

MAP: Search interest in board game vs. playing card game over the past month

Daily Quiz Answer

% of both topics search interest combined

Answer: Clue

Simon Rogers

Data Editor, Google

@smfrogers

With Sabrina Elfarra

WNBA Draft 🏀 Published April 16, 2024

This is the latest edition of the Google Trends newsletter, with a focus today on live trends from the 2024 WNBA Draft.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz 

Who was searched more in the US over the past 90 days?

Tiger Woods or Caitlin Clark?


WNBA Draft

all data is from during the duration of the WNBA Draft and US-based unless otherwise noted

CHART: Top searched teams related to the WNBA Draft

MAP: WNBA Team “merch” searches by state

Caitlin Clark was the top searched draftee

  1. Caitlin Clark

  2. Angel Reese

  3. Cameron Brink

  4. Kamilla Cardoso

  5. Nika Mühl

“caitlin clark draft outfit” was the top searched draft outfit

  1. Caitlin Clark draft outfit

  2. Angel Reese draft outfit

  3. Paige Bueckers wnba draft outfit

  4. Cameron Brink draft outfit

  5. Kamilla Cardoso draft outfit

“how tall is holly rowe” was the top trending WNBA-related question

  1. How tall is Holly Rowe?

  2. Who was the number one pick in the WNBA Draft?

  3. What pick was Angel Reese?

  4. Is Paige Bueckers in the WNBA Draft?

  5. Where is Stanford University?

The top 5 (and 18 of the top 20) – cities searching for the WNBA Draft were from Iowa

  1. Amana, IA

  2. Iowa City, IA

  3. Coralville, IA

  4. Ely, IA

  5. Marion, IA

“caitlin clark indiana fever jersey” was the top searched rookie jersey

  1. Caitlin Clark Indiana Fever jersey

  2. Angel Reese jersey

  3. Cameron Brink jersey

  4. Nika Muhl jersey

  5. Kamilla Cardoso jersey


Daily Quiz Answer

% of both topics search interest combined

Annanya Raghavan

Sports Trends Fanalyst

With Katie Seaton and Sabrina Elfarra

Dream it! Do it!! Hike it!!!

That’s a great mantra that encourages you to pursue your dreams, take action, and enjoy the adventure of life

Hiking is a wonderful way to connect with nature, challenge yourself physically, and explore new places. If you’re passionate about hiking, here are a few tips to help you make the most of your hiking adventures.

Plan and prepare

Research the trails you want to hike, check the difficulty level, distance, and terrain. Plan your route, and be aware of any permits or regulations you need to follow. Make a checklist of essential gear, such as proper footwear, clothing, navigation tools, first aid kit, and sufficient food and water supplies.

Start small and progress gradually

If you’re new to hiking or haven’t hiked in a while, it’s best to start with shorter and easier trails. As you gain experience and fitness, you can gradually take on more challenging hikes. Don’t push yourself too hard too soon to avoid injury or exhaustion.

Stay safe

Always prioritize safety on the trail. Let someone know about your hiking plans and estimated return time. Check the weather forecast before heading out and be prepared for changes in weather conditions. Follow trail markers and signs, stay on designated paths, and be cautious of potential hazards like steep cliffs or slippery surfaces.

Leave no trace

Respect the environment and practice Leave No Trace principles. Pack out all your trash, minimize your impact on the natural surroundings, and avoid disturbing wildlife. Leave the trail as you found it, so others can also enjoy its beauty.

Enjoy the journey

Hiking is not just about reaching the destination; it’s about enjoying the journey. Take your time, appreciate the scenery, and connect with nature. Listen to the sounds of the forest, breathe in the fresh air, and take breaks to rest and recharge.

Remember, hiking is a personal and unique experience for everyone. Set your own pace, challenge yourself within your limits, and savor the beauty of the great outdoors. So dream big, take action, and embark on those hiking adventures that await you!

 

Here are some additional aspects to consider when it comes to hiking

Choosing the right trail

There are countless hiking trails around the world, each offering its own unique features and challenges. Consider your fitness level, experience, and preferences when selecting a trail. Some trails may lead you through lush forests, while others take you to breathtaking mountain vistas or along coastal cliffs. Research different trails, read reviews, and consult hiking guidebooks or websites to find the trail that aligns with your interests and abilities.

Hiking gear

Having the right gear can make a significant difference in your hiking experience. Invest in a good pair of hiking boots or shoes that provide comfort, support, and traction. Dress in layers to adapt to changing weather conditions, and wear moisture-wicking fabrics to keep you dry and comfortable. Carry a backpack that fits well and allows you to organize your gear effectively. Other essential items include a map, compass or GPS device, sun protection (hat, sunglasses, sunscreen), insect repellent, and a headlamp or flashlight.

Physical preparation

Hiking can be physically demanding, especially on longer or more challenging trails. Regular exercise and training can help you build stamina, strength, and endurance. Incorporate cardio exercises like walking, jogging, or cycling into your routine to improve your cardiovascular fitness. Additionally, include strength training exercises to build muscle strength, especially in your legs and core. Start with shorter hikes and gradually increase your distance and difficulty level to build up your hiking fitness.

Hiking etiquette

When hiking, it’s essential to respect other hikers and the natural environment. Yield to uphill hikers, as they have the right of way. Keep noise levels down to preserve the tranquility of nature and avoid disturbing wildlife. If you encounter other hikers on narrow trails, step aside and allow them to pass safely. Additionally, be mindful of the flora and fauna around you, and avoid damaging plants or disturbing wildlife habitats.

Hiking with a group or solo

Hiking can be enjoyed both in groups and solo, depending on personal preference. Hiking with others can be a great way to share the experience, provide support, and enhance safety. It’s important to communicate and plan together, establish a meeting point in case of separation, and ensure everyone is on the same page regarding pace and goals. If hiking solo, make sure you are well-prepared, inform someone about your plans, and be extra cautious and self-reliant.

Hiking challenges and adventures

As you gain more experience and confidence, you might want to take on more challenging hiking adventures. This could include multi-day backpacking trips, summiting high peaks, or exploring remote wilderness areas. Such adventures may require additional skills and knowledge, such as navigation, camping, and survival skills. It’s important to be adequately prepared, gather information about the terrain and conditions, and consider seeking guidance or training if needed.

Remember, hiking is a versatile and customizable activity, allowing you to tailor your experience to your preferences and abilities. Whether you seek solitude in nature, enjoy the camaraderie of a group, or aim for thrilling adventures, hiking offers a wide range of possibilities to explore and appreciate the beauty of the natural world.

The text is generated using artificial intelligence

ICYMI: Published March 3, 2024

This is the latest edition of the Google Trends newsletter, with a focus today on entertainment and lifestyle trends from March 2024.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz 

Which was more searched in March in the US?

womens bracket or mens bracket?


The questions

News

All data based on March 2024, US

full data viz >>>

Entertainment

All data based on March 2024, US

MAP: Both The Bachelor and Love Is Blind had season finales in March, but only a few midwestern states and Utah searched The Bachelor more

Trending TV shows

  1. Quiet On Set

  2. The Program

  3. The Gentlemen

  4. Apples Never Fall

  5. Girls5eva

Trending songs

  1. Days of Girlhood by Dylan Mulvaney

  2. Too Sweet by Hozier

  3. The Boy Is Mine by Ariana Grande

  4. Like That by Future

  5. Eternal Sunshine by Ariana Grande

Lifestyle

All data based on March 2024, US

Trending “trends”

  1. Easter prom dress trend

  2. Butter nails trend

  3. Micro shorts trend

  4. Paint your spouse trend

  5. Oatzempic trend

 

Daily Quiz Answer

% of both topics search interest combined

Simon Rogers

Data Editor, Google

@smfrogers

with Katie Seaton

Plant-Based Food & Drink 2024

This is the latest edition of the Google Trends newsletter, with a focus today on plant-based food and drink.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz 

Which is more searched in the US over the last month:

plant based dog food or plant based baby formula?


Plant-Based Food & Drink

GRAPH: Search interest in oat milk overtook that of soy milk in January 2020 and has remained higher ever since

Top trending “is/are…plant based”

past week, US

  1. Are oats plant based?

  2. Is avocado oil plant based?

  3. Is Red Bull plant based?

  4. is Splenda plant based?

  5. Is yuca plant based?

Top trending plant-based recipes

past year, US

  1. Kimchi

  2. Pancakes

  3. Chickpea salad

  4. Hot dog

  5. Chickpea pasta

Top searched plant-based items

past year, US

  1. Protein powder

  2. Butter

  3. Milk

  4. Chicken

  5. Cheese

Top international cuisines searched with plant-based diet

past year, US

  1. Mediterranean

  2. Italian

  3. Mexican

  4. Indian

  5. Thai


Daily Quiz Answer

% of both topics search interest combined

Simon Rogers

Data Editor, Google

@smfrogers

with Katie Seaton

Better safe than sorry(God protects the safe)

It is wiser to take precautions and be careful in order to avoid potential negative consequences or regret

It emphasizes the importance of being proactive and considering potential risks before making decisions or taking actions.

By adopting a mindset of “better safe than sorry,” individuals prioritize safety, preparedness, and risk management. They recognize that it is often more prudent to take preventive measures or exercise caution rather than dealing with the potential negative outcomes that could arise from being careless or unprepared.

This principle can be applied in various aspects of life, such as personal safety, health, finance, and decision-making. It encourages individuals to consider the potential consequences of their actions and make choices that minimize risks and maximize positive outcomes.

However, it is also important to strike a balance between being cautious and not excessively limiting oneself due to fear or overthinking. While it is wise to take precautions, it is equally important to approach situations with a reasonable level of confidence and optimism.

Overall, the phrase “better safe than sorry” serves as a reminder to prioritize preparedness, consider potential risks, and make informed decisions in order to minimize regrets and negative outcomes.

How can I apply the principle of “better safe than sorry” in my personal life?

Applying the principle of “better safe than sorry” in your personal life involves taking proactive measures to reduce risks and increase your overall well-being. Here are some ways you can apply this principle:

Safety precautions

Prioritize your personal safety by adopting safety measures in different areas of your life. This can include using seat belts while driving, wearing protective gear during physical activities, installing smoke detectors and security systems in your home, and practicing safe habits when it comes to handling potentially dangerous substances or tools.

Health and well-being

Take steps to maintain and improve your physical and mental health. This can involve regular exercise, eating a balanced diet, getting adequate sleep, managing stress, and seeking medical attention when needed. It’s better to be proactive in taking care of your health than to neglect it and face potential health issues later on.

Financial planning

Practice prudent financial management to secure your financial well-being. Save money for emergencies, create a budget, and avoid unnecessary debt. Consider insurance coverage that can protect you from unexpected events, such as health insurance, life insurance, and property insurance. Being financially prepared can help you avoid financial hardships and provide a sense of security.

Decision-making

When making important decisions, take the time to assess potential risks and consequences. Gather information, weigh the pros and cons, and consider alternative options. By considering the potential negative outcomes and taking appropriate precautions, you can make more informed choices that minimize regrets and increase the likelihood of positive outcomes.

Relationship boundaries

Establishing clear boundaries in your relationships can contribute to your emotional well-being. Communicate your needs, set limits, and be assertive in expressing your boundaries. This can help prevent situations where you might feel taken advantage of or emotionally drained.

Cybersecurity

In today’s digital world, protecting your online presence is crucial. Use strong and unique passwords, enable two-factor authentication, be cautious about sharing personal information online, and regularly update your software and devices. Taking these precautions can help safeguard your sensitive information and reduce the risk of falling victim to cybercrimes.

Remember, while it is important to be cautious and prepared, it’s also essential to strike a balance and not let fear or excessive worry hold you back from enjoying life and taking calculated risks.

The text is generated using artificial intelligence

Indian Premier League 2024

This is the latest edition of the Google Trends newsletter, with a focus today on the Indian Premier League.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz 

Which is more searched globally since 2004:

Cricket or Baseball?

Indian Premier League

MAP: Top searched IPL team by state

DATA VIZ: Top searched IPL players by position

Trending IPL questions

past week, Worldwide

  1. Who dropped the most catches in IPL?

  2. How many trophies RCB won in IPL?

  3. Who owns RCB IPL team?

  4. How many IPL trophy won by csk?

  5. Who is the father of IPL?

Top searched “how to watch ipl in …”

past week, Worldwide

  1. UK

  2. UAE

  3. USA

  4. Canada

  5. Pakistan

Top searched IPL team jerseys

past week, Worldwide

  1. Royal Challengers Bangalore

  2. Chennai Super Kings

  3. Kolkata Knight Riders

  4. Mumbai Indians

  5. Sunrisers Hyderabad

Top searched “how to … in cricket”

past week, Worldwide

  1. How to calculate run rate in cricket

  2. How to knock in a cricket bat

  3. How to bowl in cricket

  4. How to hit six in cricket

  5. How to calculate strike rate in cricket

Daily Quiz Answer

% of both topics search interest combined

Annanya Raghavan

Sports Trends Fanalyst

with Katie Seaton and Sabrina Elfarra

Haiti Published March 20, 2024

This is the latest edition of the Google Trends newsletter, with a focus today on Haiti.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz 

Which ice cream treat is more searched in the US over the past day?

McFlurry or Blizzard?


Haiti

  • Haiti is the top country searching gang and state of emergency over the past month, worldwide

  • couvre feu” [Google Translate, French: “curfew” is a breakout search in Haiti over the past month

  • where is haiti” is currently at a 10 year high in the US

  • People searching Haiti in the US over the past week are also searching “where is guantanamo bay

  • US Search interest in Ariel Henry doubled over the past day, and “where is ariel henry now” is the top trending related question

  • what is happening in haiti now” is the top trending “what is happening in” search in the US in the past two weeks

GRAPH: Global search interest in Caribbean Community, CARICOM, is currently at a 10 year high

Top searched definitions

past month, Haiti

  1. Amnistie [Google Translate, French / French Creole: amnesty]

  2. CARICOM

  3. Optimiste [Google Translate, French / French Creole: optimistic]

  4. Persona non grata

  5. Stress

Top questions on Haiti

past week, US

  1. Where is Haiti?

  2. What is happening in Haiti?

  3. How far is Haiti from Florida?

  4. Is Royal Caribbean still going to Haiti?

  5. Is Haiti a US territory?

MAP: “Haiti travel” vs. “Jamaica travel” searches over the past 30 days


Daily Quiz Answer

% of both topics search interest combined

Simon Rogers

Data Editor, Google

@smfrogers

with Katie Seaton and Sabrina Elfarra

Marriage and Divorce Trends 2024

This is the latest edition of the Google Trends newsletter, with a focus today on marriage and divorce trends.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz 

Which was searched more in the past year?

Love is Blind marriage or Bachelor marriage?


Marriage and Divorce Trends

  • Divorce lawyer” searches were at their highest summer 2022 in the US and have since dropped

  •  In the past five years, military divorce searches were at their lowest in December 2020 and December 2023

  • Searches for “how to get a divorce” were at their highest in July 2012

  • Search interest in “couples counseling” reached an all-time high in October 2021

MAP: 2011 vs. past year – more people were searching for divorce lawyer than prenuptial agreement in 2011, whereas in the past 12 months, prenup searches increased across the US

2011

Past 12 months

Top “How To File For Divorce in …” Searches

Past month, US

  1. How to file for divorce in Florida

  2. How to file for divorce in Michigan

  3. How to file for divorce in Indiana

  4. How to file for divorce in California by yourself

  5. How to file for divorce in NJ

Top Prenuptial Agreement Questions

Past month, US

  1. What is a prenup

  2. What does a prenup do

  3. How to get a prenup

  4. How much does a prenup cost

  5. Can you get a prenup after marriage

GRAPH: Between March 2020 and November 2020, search interest in divorce lawyer was greater than that of wedding planner for the first time in Google Trends history, US

Top Marriage Questions

Past month, US

  1. How to get married

  2. How to change your name after marriage

  3. Is same sex marriage legal in all states

  4. Where to get marriage license

  5. How much does it cost to get married at the courthouse


Daily Quiz Answer

% of both topics search interest combined

Answer: Love is Blind marriage

Simon Rogers

Data Editor, Google

@smfrogers

With Sabrina Elfarra

NCAA basketball tournaments

This is the latest edition of the Google Trends newsletter, with a focus today on the NCAA basketball tournaments.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz 

Which March Madness bracket was more searched in the US over the past day:

mens march madness bracket or womens march madness bracket?


March Madness

MAP: 26 states are searching for NCAA Division I Women’s Basketball more than NCAA Division I Men’s Basketball over the past year

Top searched “did … make march madness”

past day, US

  1. Villanova

  2. UCLA

  3. USC

  4. IU

  5. USF

Top searched NCAA Division I Men’s College Basketball players

past week, US

  1. Zach Edey

  2. Caleb Love

  3. Micah Handlogten

  4. Terrence Shannon Jr.

  5. DJ Horne

Top searched NCAA Division I Women’s College Basketball players

past week, US

  1. Caitlin Clark

  2. Angel Reese

  3. JuJu Watkins

  4. Kamilla Cardoso

  5. Paige Bueckers

Trending March Madness questions

past week, US

  1. When are March Madness game times announced?

  2. How to watch Selection Sunday?

  3. What is first four in March Madness?

  4. When are the first March Madness games?

  5. When are brackets due?

Who would win the NCAA tournament if winners were picked based on search interest?


Daily Quiz Answer

% of both topics search interest combined

 

Annanya Raghavan

Sports Trends Fanalyst

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