This is the latest edition of the Google Trends newsletter, with a focus today on chess and board games.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.
Daily Quiz
Which board-game related movie was searched more in the US in the past year?
Jumanji or Clue?
Chess & Board Games
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Search interest in board games spike every Thanksgiving and Christmas in the US
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“dying light board game” is the top trending board game in the past 90 days in the US
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Search interest in chess hit an all-time high globally in 2023
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GRAPH: Searches for monopoly spiked above searches for chess in Octobers from 2007 to 2016 as people looked for related costumes
Top trending “how to play” (board games)
Past month, US
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Chess
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Checkers
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Mancala
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Mahjong
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Backgammon
Top chess questions
Past month, US
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How to play chess
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How to become a chess grandmaster
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Who invented chess
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Is chess a sport
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When was chess invented
Top searched “board games for…”
Past month, US
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Kids
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Adults
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2 people
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5 year olds
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Couples
MAP: searches for chess pieces: pawn, queen, king, knight over the past month
MAP: Search interest in board game vs. playing card game over the past month
Daily Quiz Answer
% of both topics search interest combined
Answer: Clue
Simon Rogers
Data Editor, Google
With Sabrina Elfarra