Chess and Board Games. April 2024

This is the latest edition of the Google Trends newsletter, with a focus today on chess and board games.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz

Which board-game related movie was searched more in the US in the past year?

Jumanji or Clue?

Chess & Board Games

  • Search interest in board games spike every Thanksgiving and Christmas in the US

  • dying light board game” is the top trending board game in the past 90 days in the US

  • Search interest in chess hit an all-time high globally in 2023

  • GRAPH: Searches for monopoly spiked above searches for chess in Octobers from 2007 to 2016 as people looked for related costumes

Top trending “how to play” (board games)

Past month, US

  1. Chess

  2. Checkers

  3. Mancala

  4. Mahjong

  5. Backgammon

Top chess questions

Past month, US

  1.  How to play chess

  2. How to become a chess grandmaster

  3. Who invented chess

  4. Is chess a sport

  5. When was chess invented

Top searched “board games for…”

Past month, US

  1. Kids

  2. Adults

  3. 2 people

  4. 5 year olds

  5. Couples

MAP: searches for chess pieces: pawn, queen, king, knight over the past month

MAP: Search interest in board game vs. playing card game over the past month

Daily Quiz Answer

% of both topics search interest combined

Answer: Clue

Simon Rogers

Data Editor, Google


With Sabrina Elfarra

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