NCAA basketball tournaments

This is the latest edition of the Google Trends newsletter, with a focus today on the NCAA basketball tournaments.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Daily Quiz 

Which March Madness bracket was more searched in the US over the past day:

mens march madness bracket or womens march madness bracket?

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March Madness

• Search interest in Caitlin Clark and Iowa Hawkeyes women’s basketball are at all-time highs

• Searches for One Shining Moment, the compilation played at the end of the tournament, spikes every April in the US

• Searches for “cinderella team” spike every March in the US

• The top trending “march madness” search in the US over the past day is “march madness snubs”

• Searches for “average college basketball score” spiked +1,000% in the US over the past day

MAP: 26 states are searching for NCAA Division I Women’s Basketball more than NCAA Division I Men’s Basketball over the past year

Top searched “did … make march madness”

past day, US

1. Villanova

2. UCLA

3. USC

4. IU

5. USF

Top searched NCAA Division I Men’s College Basketball players

past week, US

1. Zach Edey

2. Caleb Love

3. Micah Handlogten

4. Terrence Shannon Jr.

5. DJ Horne

Top searched NCAA Division I Women’s College Basketball players

past week, US

1. Caitlin Clark

2. Angel Reese

3. JuJu Watkins

4. Kamilla Cardoso

5. Paige Bueckers

Trending March Madness questions

past week, US

1. When are March Madness game times announced?

2. How to watch Selection Sunday?

3. What is first four in March Madness?

4. When are the first March Madness games?

5. When are brackets due?

Who would win the NCAA tournament if winners were picked based on search interest?

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Daily Quiz Answer

% of both topics search interest combined

 

Annanya Raghavan

Sports Trends Fanalyst