Retro Tech Gadgets • Throwback Fashion 2024

This is the latest edition of the Google Trends newsletter, with a focus today on retro technology gadgets and throwback fashion.

Daily Quiz

What was searched more in the past week, “when is…”

Mother’s Day or Easter?

Retro Technology Gadgets

  • Point-and-shoot camera and the Canon PowerShot each reached a 5 year high in late December 2023

  • “how to make photos blurry” is the top trending “how to make photos…” over the past week in the US, and “how to make photos grainy” is among the top five trending

  • Tamagotchi and virtual pets reached a 5 year high in December 2023

  • Utah and Colorado are the only state searching for turntable more than cd player over the past month

GRAPH: Historically, portable cd players are searched more but record player surpassed it between 2020 to 2022

Top searched retro tech gadgets

past month, US

  1. Game console

  2. Record player

  3. Gameboy

  4. Handhelds

  5. Camera

Throwback Fashion

  • Indie sleaze reached an all time high in January 2024, and “alexa chung” is the top trending related search over the past week

  • “y2k” searches in the apparel category reached an all time high in November 2023

  • JNCO, the top trending company searched with “y2k” over the past 3 months, reached a five year high late December 2023

  • 90s fashion is the top trending topic searched with “theme party outfits” over the past week in the US

Top year/decade outfit searches

past month, US

  1. 2020 outfits

  2. 2014 outfits

  3. early 2000s outfits

  4. 1950s outfits

  5. 60s outfits

Most searched clothing prints

past month, US

  1. African print dress

  2. Leopard print shoes

  3. Cheetah print pants

  4. Cow print boots

  5. Cheetah print dress

Daily Quiz Answer

% of both topics search interest combined

Answer: Easter

Jenny Lee

Lead Google Trends Analyst

With Katie Seaton and Sabrina Elfarra

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