This is the latest edition of the Google Trends newsletter, with a focus today on the arctic blast.
Arctic Blast
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Texas is the top state searching for arctic blast and cold front over the past week
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“things to do on a snow day” is up +1,600% in the past week and “how to build an igloo” more than doubled
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“last time it snowed in las vegas” nearly quadrupled after the Las Vegas valley got snow
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Montana is the top state searching both “extreme cold weather” and “soup recipes” in the past day
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“does gas freeze” and “does wine freeze” are the top trending “does…freeze” searches in the past day
GRAPH: “arctic blast” is currently being searched at an all-time high in the US
Top questions on the arctic blast
past day, US
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How long will the arctic blast last?
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What is an arctic blast?
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How fast can you get frostbite in an arctic blast?
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Where is the arctic blast going to hit?
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How to prepare for arctic blast weather
Top trending “heated” items
past week, US
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Heated tape for pipes
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Heated pipe wrap
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Heated hummingbird feeder
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Heated buckets for horses
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Heated shovel
Top trending “when is it too cold…”
past week, US
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When is it too cold to go outside?
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When is it too cold for schools to open?
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When is too cold to walk dog?
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When is it too cold to work a horse?
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When is it too cold to drive your car?
Daily Quiz Answer
% of both topics search interest combined
Simon Rogers
Data Editor, Google @smfrogers
with Katie Seaton
Published January 12, 2024