This is the latest edition of the Google Trends newsletter, with a focus today on Super Bowl LVIII.
Super Bowl LVIII
all data is past week in the US unless otherwise noted
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Super Bowl Suite was the top trending Super Bowl topic, and searches for “super bowl suite cost” spiked +1,200%
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“spongebob super bowl” spiked +450% with Nickelodeon set to simulcast the big game
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“what color gatorade do the 49ers use” and “what color gatorade do the chiefs use” both spiked +900%
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Searches asking “what does octopus mean in football” increased +150%
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“free super bowl events las vegas” spiked +450% and “super bowl activities in las vegas” spiked +250% in Las Vegas, NV over the past week
Explore how people are searching for the big game at our Super Bowl trends page
MAP: Uniquely searched game day dips by state
MAP: Uniquely searched wings by state
Top searched Super Bowl “recipe”
past week, US
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buffalo chicken dip recipe
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pigs in a blanket recipe
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sliders recipe
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chili recipe
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potato skins recipe
DATA GIF: How searched interest in the teams changed as the playoff field narrowed
Top searched Super Bowl LVIII players
past week, US
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Travis Kelce
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Patrick Mahomes
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Brock Purdy
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Christian McCaffrey
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George Kittle
Top searched “will … be at the super bowl”
past week, US
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will taylor swift be at the super bowl
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will jungkook be at the super bowl
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will jason kelce be at the super bowl
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will eminem be at the super bowl
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will justin bieber be at the super bowl
Trending Super Bowl LVIII questions
past week, US
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How many chicken wings will be consumed on Super Sunday?
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What is the average price of a Super Bowl LVIII ticket?
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How many bags of chips will be consumed on Super Bowl Sunday?
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How much does the Lombardi trophy weigh?
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Has a player on the losing team ever won the Super Bowl mvp?
Trending Super Bowl “ad” searches
past week, US
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friends super bowl ad
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carl weathers super bowl ad
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first super bowl ad
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kia super bowl ad 2024
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bud light superbowl ad 2024
MAP: Top searched Usher songs since he was announced as the Halftime artist
Trending questions on Usher
past week, US
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Who is Usher bringing to the Super Bowl?
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How many Grammys does Usher have?
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Is Usher single?
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Who is Usher married to?
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Is Usher getting paid for the Super Bowl?
Top searched Usher “lyrics”
past week, US
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usher yeah lyrics
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ruin usher lyrics
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usher good good lyrics
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my boo usher lyrics
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burn usher lyrics
Daily Quiz Answer
% of both topics search interest combined
Answer: “green eyes”
Annanya Raghavan
Sports Trends Fanalyst
With Sabrina Elfarra, Katie Seaton, and Daniel Doebrich